Real Estate Services
Tips for Selling
The most important decision for a seller is determining
who is best-fitted in representing you and your
property. The duty of your sales or listing agent is to
assist you in selling your property with the best
possible terms and to support you through the selling
process. Your sales agent will clarify the steps of
selling a property, represent and explain the various
activities, documents and actions that are needed to
fulfill the transaction.
Guidelines For Choosing A Realtor
Your Real Estate Professional should be
knowledgeable and attentive to all local, state, and
federal requirements affecting your transaction.
Your agent must be skilled in the negotiation
process and capable of providing information to the
client so the client can make informed decisions
during the negotiation process.
successful agent is motivated to be the best and
that means aggressively pursuing the market,
providing more than expected, and staying on the
cutting edge of education, technology, and market
agent and company must be able to maximize exposure
to your property to bring together prospective
Creating an Effective Marketing Approach
Effective marketing plans are produced by:
Marketing Your Property
Determining when is the best time to put
the home on the market.
Creating an inviting and appealing
exterior presence (curb appeal) to attract potential
Creating an inviting and appealing
interior environment to persuade potential buyers.
Establishing an asking price based on
market conditions, comparable sales in close proximity
and similar to your property.
agent will assist with the following:
Providing a "FOR SALE" sign to be placed prominently
on your property.
Providing directional signs to be placed in your
neighborhood or on nearby streets or roadways
showing directions to your property.
Installing a lock box to make it easy for agents to
show your home.
Creating a customized marketing brochure
highlighting the features and amenities of your
Submitting your home to the regional Multiple
Listing Service for immediate exposure to the real
Arranging for other real estate agents in the area
to tour the home and provide feedback for targeted
Promoting your home through the area’s Association
of Realtors' for maximum exposure to other
Holding open houses when most effective and
Contacting your neighbors to promote the property.
Advertising your property through our company’s
regular office meetings and area business networks.
Featuring your property on our web site and
Negotiating the Offer
Your agent will immediately present and
explain all offers to you. You will be able to accept,
reject, or counter any offer presented. During the
negotiation process, your Associate will leverage their
experience and skills to advocate your interests by:
Reviewing the contract and obligations before you
Explaining how contingencies and release clauses
Protecting you from signing a "blank check" for
unknown problems or repairs.
Defining legal disclosure requirements.
Orchestrate the offer process for "back-up" offers,
Throughout the negotiation, your agent will
provide you with a professional, objective point of
view; but the final decision of accepting an offer is
the Offer is Accepted
Once an offer is accepted, your agent will
manage all the details to make the process as
stress-free and efficient as possible:
Staying in contact with the buyer's agent to ensure
a smooth escrow.
Following up on the progress of the buyer's loan.
Monitoring all contingency removal deadlines.
Assisting you if a conflict with the buyer arises.
Finalizing and Closing the Transaction
Finalizing the process includes reviewing
and executing all closing documents and ensuring both
parties have copies. When the transaction has closed,
any outstanding mortgages and other liens on your
property will be satisfied and you will receive the
balance of the proceeds. You will surrender possession
and the keys to the new owner.